Colorado Campaign To Regulate Marijuana Like Alcohol Puts Up First Billboard, Prints Flyers
Colorado advocates go on the offensive with billboards touting voting yes in November for recreational marijuana
How do you raise awareness and shift perceptions on an issue that’s contentious, but flexibly so? Something that everyone knows of (and a majority have experienced), but few have verbalized their support for (excepting this, of course). Supporters of Colorado’s Amendment 64, a 2012 ballot issue to regulate marijuana like alcohol in the state, are seeking answers to precisely that question.